General information

Course type AMUPIE
Module title Media and Culture
Language English
Module lecturer Tomasz Żaglewski
Lecturer's email
Lecturer position adiunkt
Faculty Faculty of Anthropology and Cultural Studies
Semester 2021/2022 (winter)
Duration 30


Module aim (aims)

The main goal of the course is to present the idea of transmediality as one of the major forms of interaction between media and cultural practices. During the course students will be invited to master both theoretical background of transmedia culture as well as the more practical approach towards planning an sustaining a succesfull transmedia franchise through many media platforms.

Pre-requisites in terms of knowledge, skills and social competences (where relevant)

Basic media terms and concepts of culture


1. Introduction to Transmedia Storytelling and Transmedia Culture (lecture)
2. Case 1 – conversatory
3. The Beginnings of Transmedia Systems – a historical view (lecture)
4. Case 2 – conversatory
5. Towards the 'Toyatic' Transmedia Culture – From Textual Environment to Consumer Products (lecture)
6. Case 3 – conversatory
7. The Pains and Gains of World-Building and World-Managing in Transmedia System (lecture)
8. Case 4 – conversatory
9. Immersion, Continuity and Extractability – Tools for Transmedia Producers (lecture)
10. Case 5 – conversatory

Reading list

1. Marie-Laure Ryan, Storyworlds Across Media, Lincoln 2014

2. Marie-Laure Ryan, Narrative Across Media, Lincoln 2004

3. Jonathan Gray, Show Sold Separately, New York 2010

4. Colin Harvey, Fantastic Transmedia, New York 2015

5. Jan-Noel Thon, Transmedia Storytelling and Contemporary Media Culture, Lincoln 2016

6. Matthew Freeman, Transmedia Archeology, New York 2015