Practical module: Communication in the Cross-Cultural Tourism

Timetable

Module aim (aims)

• teaching how to use basic information about tourism;
• providing students with knowledge on building their own image in the company, the basics of international brand creation and management and the interpersonal communication;
• drawing attention to the need for business education in the humanities;
• teaching the application of tourist knowledge in practice, familiarizing students with the terms and concepts used in the tourism industry,
• showing students the possibility of using information obtained during studies at work in tourism;
• making students aware of the role of intercultural communication in the functioning of modern tourist offices.

Pre-requisites in terms of knowledge, skills and social competences (where relevant)

none

Syllabus

Course learning content:

Tour guiding of tourist group

Tourist group management

Preparation of product presentations of tourist offers

Forms of contacting the customers

Tour guide as a group leader

Tourism and new media

New forms of tourism

Reading list

• Gołembski G., Kompendium wiedzy o turystyce, Warszawa 2005.
• Kruczek Z., Kompendium pilota wycieczek, Kraków 2005.
• Gołembski G., Vademecum pilota grup turystycznych, Poznań 2004,
• Open Water Diver Manual, PADI 2006,
• Alejziak W. Marciniec T., Międzynarodowe organizacje turystyczne, Kraków 2003,
• Lijewski T. Mikułowski B. Wyrzykowski J., Geografia turystyki Polski, Warszawa 2002,
• Kruczek Z., Geografia atrakcji turystycznych, Kraków 2005
• katalogi biur turystycznych.