General information

Course type AMUPIE
Module title Communication in the Cross-Cultural Tourism
Language English
Module lecturer prof. UAM dr hab. Rafał Dymczyk
Lecturer's email
Lecturer position Professor
Faculty Faculty of Polish and Classical Philology
Semester 2022/2023 (winter)
Duration 30
USOS code 03-AP-CCC-I


Module aim (aims)

- teaching how to use basic information in the field of tourism-related knowledge;

- providing students with knowledge in building their own image in the company, the basics of international brand creation and management, interpersonal communication;

- drawing attention to the need of business education in the humanities;- teaching how to use tourist knowledge in practice;- familiarizing with the terms and concepts used in the tourism industry;- showing students the possibility of using information obtained during studies at work in tourism;- making students aware of the role of intercultural communication in the functioning of modern tourist offices.

Pre-requisites in terms of knowledge, skills and social competences (where relevant)


Tour-guiding of tourist groups

Tourist group management

Preparation the presentations of product for tourist offers

Forms of contacting customers
Pilot as a group leader
Tourism and new media
New forms of tourism

Reading list