General information
| Course type | AMUPIE |
| Module title | Communication in the Cross-Cultural Tourism |
| Language | English |
| Module lecturer | prof. UAM dr hab. Rafał Dymczyk |
| Lecturer's email | dymczyk@amu.edu.pl |
| Lecturer position | AMU Professor |
| Faculty | Faculty of Polish and Classical Philology |
| Semester | 2026/2027 (winter) |
| Duration | 30 |
| ECTS | 4 |
| USOS code | 03-AP-CCC-I |
Timetable
20 hours online; 10 hours on site
Online classes: MS Teams, WEDNESDAY, 15.15-16.45.
On-site classes: WEDNESDAY, 15.15-16.45; Collegium Maius, Fredry 10 Street, room 219.
Module aim (aims)
- teaching how to use basic information in the field of tourism-related knowledge;
- providing students with knowledge in building their own image in the company, the basics of international brand creation and management, interpersonal communication;
- drawing attention to the need of business education in the humanities;- teaching how to use tourist knowledge in practice;- familiarizing with the terms and concepts used in the tourism industry;- showing students the possibility of using information obtained during studies at work in tourism;- making students aware of the role of intercultural communication in the functioning of modern tourist offices.
Pre-requisites in terms of knowledge, skills and social competences (where relevant)
Synchronous online classes - basic computer and MS Teams skills
Syllabus
| Tour-guiding of tourist groups |
| Tourist group management |
| Preparation the presentations of product for tourist offers |
| Forms of contacting customers |
| Pilot as a group leader |
| Tourism and new media |
| New forms of tourism |
Reading list
-
- Veal A. J., Research Methods for Leisure and Tourism: A Practical Guide, 2006,
- Weaver D.H., Lawton L., Tourism Management, 1999,
- Cooper Ch. P., Essentials of Tourism, 2013.
- PPT presentations