General information

Course type AMUPIE
Module title European Film Market
Language EN
Module lecturer professor Marcin Adamczak
Lecturer's email
Lecturer position profesor UAM
Faculty Faculty of Anthropology and Cultural Studies
Semester 2021/2022 (winter)
Duration 30


Module aim (aims)

A1 Gaining knowledge about mechanisms of audiovisual market on its three levels: global, European and local (Polish).A2 Gaining basic knowledge about marketing and promotion of audiovisual forms.A3 Gaining knoledge about characteristic for contemporary culture mutual interconnections between culture and market.A4 Achiving skills of analysis market factors’ influences on audiovisual art.A5 Achieving skills of analysis of market opportunities for audiovisual forms.

Pre-requisites in terms of knowledge, skills and social competences (where relevant)


Week 1 Film as product: Hollywood modelWeek 2 Film as art: European modelWeek 3 Global Hollywood: changes on the film market after 1980Week 4 Film in a new paradigm of relations between old and new mediaWeek 5 “Archipelago Europe”: European film market and European identityWeek 6 Polish film market after 1989Week 7 Emerging world markets as competition for Europe: China and IndiaWeek 8 Danish cinema as the model of dealing with the market by middle-sized cinematographyWeek 9 Central and Eastern European cinematographies at European marketWeek 10 Case studies: film market in TurkeyWeek 11 Case studies: film market in GermanyWeek 12 Film festivals as the crucial form of promotion at European marketWeek 13 Programming film festivals and its outcome for tourismWeek 14 Independent cinema as the alternative mode of production and distributionWeek 15 Political dimensions of European cinema and public support for cinematography.

Reading list

1. T. Miller, The Contemporary Hollywood Reader, London 2009.2. M. Dale, The Movie Game. Film Business in Britain, Europe and America, London 1997.3. G. Nowell-Smith, S. Ricci (eds.), Hollywood and Europe: Economics, Culture, National Identity 1945-1995, London 1998.4. C. Hoskins, S. McFadyen, A. Finn, Global Television and Film: An Introduction to the Economics of the Business, Oxford 1997.5. The Competitive Position of the European and US Film Industry, Report for the Media Business School, London 1992.6. J. Hill, The Future of European Cinema: the Economics and Culture of Pan-European Strategies, in: J. Hill, M. McLoone, P. Hainsworth (eds.), Crossing Borders: Film in Ireland, Britain and Europe, London 1995.7. A. Finney, The State of European Cinema. A New Dose of Reality, London 1997.8. D. Bordwell, J. Staiger i K. Thompson, Classical Hollywood Cinema. Film Style and Mode of Production, London 1988.9. M. Hjort, Danish Cinema, in: D. Bordwell, N. Carroll (eds.), Post-Theory. Reconstructing Film Studies, London 1996. 10. T. Elsaesser, Film Festivals Networks: the New Topographies of Cinema in Europe, in: T. Elsaesser (ed.), European Cinema: Face to Face with Hollywood, Amsterdam 2005. 11. E. Mazierska, Polish Postcommunist Cinema: From the Pavement Level, Oxford 2007. 12. T. Schatz, The Studio System and Conglomerate Hollywood, in: P. McDonald, J. Wasko (eds), The Contemporary Hollywood Film Industry, Oxford 2008.