General information
| Course type | AMUPIE |
| Module title | Introduction to media studies |
| Language | English |
| Module lecturer | prof. UAM dr hab. Janusz Kaźmierczak |
| Lecturer's email | jkaz@amu.edu.pl |
| Lecturer position | |
| Faculty | Faculty of English |
| Semester | 2026/2027 (summer) |
| Duration | 30 |
| ECTS | 2 |
| USOS code | 15-IMS-AMU-PIE-11 |
Timetable
30h * 1 group = 30h
Module aim (aims)
- to introduce students to the basic methodological approaches in the study of the media, as well as to substantive issues concerning media technologies and institutions, media content and media users
- to develop the ability to analyse critically research in media studies and culture studies, and to use it in the analysis of media content and of the functioning of media, as well as of the activities of media users
- to develop the ability to communicate and work in a group, including presenting own arguments and criticizing others’ arguments in a discussion
Pre-requisites in terms of knowledge, skills and social competences (where relevant)
Proficient knowledge of English (level B2-C1), to be able to read about, discuss and write about complex issues.
Syllabus
- Basic methodological approaches in the study of media
- Technological development and the development of media
- Media as industry
- Media content and the methods of studying it
- Media users
- Ideology in the media
- New media and communication
Reading list
Deacon, David, Michael Pickering, Peter Golding and Graham Murdock (eds.). 1999. Researching communications: A practical guide to methods in media and cultural analysis. London: Arnold.
Hodkinson, Paul. 2017. Media, culture and society: An introduction. (2nd edition.) London: Sage Publications.
Lindgren, Simon. 2017. Digital media and society: Theories, topics and tools. Thousand Oaks: Sage Publications.