Product management in practice

Timetable

Module aim (aims)

• The Product Management in practice course is designed to equip cognitive science students with the knowledge and skills needed to excel in a product management role.
• The course aims to provide a deep understanding of Clayton Christensen's concept of disruptive innovation and teach how to recognize potential disruptive opportunities.
• Students will have a chance to apply their knowledge in practice and work on their own product throughout the term.

Pre-requisites in terms of knowledge, skills and social competences (where relevant)

Syllabus

 

1. Key roles and responsibilities of Product Managers. Product Management and other digital roles.

 

1. Understanding the product development process

 

1. Clayton Christensen's disruptive innovation theory

 

1. Product ideation & validation

 

1. Product Spec document, the MVP concept & user stories

 

1. Prototyping and user testing

 

1. Prioritisation and roadmapping

 

1. Succeeding with product development methodologies, such as Agile and Scrum

 

1. Understanding the product lifecycle

 

Reading list

Obligatory

1. Cagan, M. (2008). INSPIRED: How to Create Tech Products Customers Love. SVPG Press.
2. Christensen, C.M. (2015). The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Harvard Business Review Press
3. Lemay, M. (2018). Product Management in Practice. O’Reilly.

 

Optional

1. Knapp, J. (2016). Sprint: how to solve big problems and test new ideas in just five days. Bantam Press.
2. Olsen, D. (2015). The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback. Wiley

Perri, M. (2018). Escaping the Build Trap: How Effective Product Management Creates Real Value. O’Reilly.