General information

Course type AMUPIE
Module title Practical module: Cross-Cultural Business Communications
Language English
Module lecturer dr Kostiantyn Mazur
Lecturer's email kostiam@amu.edu.pl
Lecturer position
Faculty Faculty of Polish and Classical Philology
Semester 2024/2025 (summer)
Duration 30
ECTS 3
USOS code 03-AP-CCBC-II

Timetable

Module aim (aims)

Pre-requisites in terms of knowledge, skills and social competences (where relevant)

Syllabus

Basics of interpersonal communication in a company
Intercultural communication in the company
Public speaking and multimedia presentations
Promotion tools. Advertising and its goals
Teamwork and the role of leader
Multimedia communication
Modern communication channels in business

Reading list