General information
| Course type | AMUPIE |
| Module title | Practical module: Cross-Cultural Business Communications |
| Language | English |
| Module lecturer | dr Kostiantyn Mazur |
| Lecturer's email | kostiam@amu.edu.pl |
| Lecturer position | |
| Faculty | Faculty of Polish and Classical Philology |
| Semester | 2024/2025 (summer) |
| Duration | 30 |
| ECTS | 3 |
| USOS code | 03-AP-CCBC-II |
Timetable
Module aim (aims)
- the building image in the company, the basics of international brand creation and management, interpersonal communication;
- the needs for business education in the humanities;
- the role of intercultural business communication in the functioning of a modern enterprise.
Pre-requisites in terms of knowledge, skills and social competences (where relevant)
Syllabus
| Basics of interpersonal communication in a company |
| Intercultural communication in the company |
| Public speaking and multimedia presentations |
| Promotion tools. Advertising and its goals |
| Teamwork and the role of leader |
| Multimedia communication |
| Modern communication channels in business |
Reading list
- Kotler, G. Armstrong, Principles of Marketing, Essex 2014.
- Affuah, Ch.L. Tucci, Internet Business Models and Strategies. Text and Cases, Boston 2003.
- Duarte, slide:ology. The art and science of creating great presentation, Cambridge 2008.