General information
| Course type | AMUPIE |
| Module title | Practical module: Communication in the Cross-Cultural Tourism |
| Language | English |
| Module lecturer | prof. UAM dr hab. Rafał Dymczyk |
| Lecturer's email | dymczyk@amu.edu.pl |
| Lecturer position | profesor uczelni |
| Faculty | Faculty of Polish and Classical Philology |
| Semester | 2024/2025 (summer) |
| Duration | 30 |
| ECTS | 4 |
| USOS code | 03-AP-CCC-II |
Timetable
Module aim (aims)
- teaching how to use basic information about tourism;
- providing students with knowledge on building their own image in the company, the basics of international brand creation and management and the interpersonal communication;
- drawing attention to the need for business education in the humanities;
- teaching the application of tourist knowledge in practice, familiarizing students with the terms and concepts used in the tourism industry,
- showing students the possibility of using information obtained during studies at work in tourism;
- making students aware of the role of intercultural communication in the functioning of modern tourist offices.
Pre-requisites in terms of knowledge, skills and social competences (where relevant)
Syllabus
Course learning content: |
| Tour guiding of tourist group |
| Tourist group management |
| Preparation of product presentations of tourist offers |
| Forms of contacting the customers |
| Tour guide as a group leader |
| Tourism and new media |
| New forms of tourism |
Reading list
- Gołembski G., Kompendium wiedzy o turystyce, Warszawa 2005.
- Kruczek Z., Kompendium pilota wycieczek, Kraków 2005.
- Gołembski G., Vademecum pilota grup turystycznych, Poznań 2004,
- Open Water Diver Manual, PADI 2006,
- Alejziak W. Marciniec T., Międzynarodowe organizacje turystyczne, Kraków 2003,
- Lijewski T. Mikułowski B. Wyrzykowski J., Geografia turystyki Polski, Warszawa 2002,
- Kruczek Z., Geografia atrakcji turystycznych, Kraków 2005
- katalogi biur turystycznych.