General information
| Course type |
AMUPIE |
| Module title |
Practical module: Cross-Cultural Business Communications |
| Language |
English |
| Module lecturer |
dr Kostiantyn Mazur |
| Lecturer's email |
kostiam@amu.edu.pl |
| Lecturer position |
|
| Faculty |
Faculty of Polish and Classical Philology |
| Semester |
2023/2024 (summer) |
| Duration |
30 |
| ECTS |
3 |
| USOS code |
03-AP-CCBC-II |
Timetable
TUESDAY
15.15-16.45
Collegium Maius
Fredry 10 Street
room 327
Module aim (aims)
- the building image in the company, the basics of international brand creation and management, interpersonal communication;
- the needs for business education in the humanities;
- the role of intercultural business communication in the functioning of a modern enterprise.
Pre-requisites in terms of knowledge, skills and social competences (where relevant)
Syllabus
| Basics of interpersonal communication in a company |
| Intercultural communication in the company |
| Public speaking and multimedia presentations |
| Promotion tools. Advertising and its goals |
| Teamwork and the role of leader |
| Multimedia communication |
| Modern communication channels in business |
Reading list
- Kotler, G. Armstrong, Principles of Marketing, Essex 2014.
- Affuah, Ch.L. Tucci, Internet Business Models and Strategies. Text and Cases, Boston 2003.
- Duarte, slide:ology. The art and science of creating great presentation, Cambridge 2008.
