General information
| Course type | AMUPIE |
| Module title | Business English With Elements Of Legal English |
| Language | English |
| Module lecturer | mgr Beata Bałczyńska-Chwalisz |
| Lecturer's email | beatabal@amu.edu.pl |
| Lecturer position | starszy wykładowca |
| Faculty | Foreign Languages Teaching Centre |
| Semester | 2023/2024 (summer) |
| Duration | 30 |
| ECTS | 4 |
| USOS code | 31-BUSINESSENG-PIE |
Timetable
Module aim (aims)
Learning how to use English effectively during the job application process. Getting familiar with the concept of marketing, marketing tools, marketing ethics and legal aspects of marketing. General introduction to financial law, intellectual property law as well as sustainable banking and meaningful economy.
Pre-requisites in terms of knowledge, skills and social competences (where relevant)
The course is for students with the level of English B1+. No prior knowledge of Business or Legal English is required.
Syllabus
Week 1.Identifyng the stages in the job application process, researching yourself, highlighting your skills and experience.
Week 2. Structuring your CV, avoiding common mistakes, creating a strong first impression, identifying your key skills.
Week 3. Highlighting your work experience, detailing your education and qualifications, demonstrating your interests.
Week 4. Students CVs presentations (also digital option)
Week 5. Preparing for a job interview, dealing effectively with interview questions, making a positive first impression.
Week 6. Extreme interview techniques.
Week 7. Mock interviews
Week 8. What's marketing. Marketing tools. Marketing the arts.
Week 9. Branding. What makes a brand unique.
Week 10. Students presentations: successful brands.
Week 11. Legal aspects of marketing. Marketing ethics. Case study.
Week 12. Introduction to financial law. Cryptocurrencies
Week 13. Intellectual Property Law. Trademarks.
Week 14. Sustainable Banking. Financial Terms.
Week 15. Wrapping-up. Meaningful Economy
Reading list
Cambridge English for Job-hunting. Colm Downes. Cambridge Professional English
Professional English in Use: Marketing. Cate Farrall, Marianne Lindsley. Cambridge
Professional English in Use: Law. Gillian D. Brown, Sally Rice. Cambridge
Financial English. Ian Mackenzie. LTP
Market Leader - levels: intermediate, uppermediate, advanced. Pearson
Business Benchmark. Guy Brook-Hart. CUP
International Legal English. Amy Krois-Lindner. Cambridge Professional English
Legal English. Hanna Sierocka C.H. Beck
Headway upperintermediate. Oxford
Business English Magazines
Ted Talks
The Economist